It is thanks to this famous male cannabis visual that I disco- vered Grand Scheme. Kendrick Lamar already weard it from head to feets, and I must admit it has a better place on clothes than in a joint. After a tour on their website, I saw kangaroos, bearded and even more weed, reinforcing in me the idea of writing something about this independent brand that has imposed a strong lifestyle. It is in Berlin that we met Fred, their Australian distributor, with whom we drank beer, absinthe and even better before he accepted to organize us an interview with Jimmy, the guy behind this rising brand.
J / Can you introduce yourself Jimmy ?
J / My name is Jimmy Bliggs from Grand Scheme, an independant clothing label from Australia.
J / Before becoming Mr Grand Scheme, what were you doing ?
J / I have been working in a bunch of different jobs, different creative jobs. I was working on movie sets and stuff like that. I was also working as an illustrator. I had also my freelance designer time. I think the background in graffiti and all of that helped too.
J / Can you explain how the brand started ?
J / It was a kind of organic process. It was basically started me and my friends, we were printing t-shirts, not even selling them, just to friends and that kind of things. I was never like, I’m doing a brand or anything. As I began to print t-shirts under the name of Grand Scheme, I didn’t see anybody doing the same thing than me, especially in Australia. There was definitly a gap on the market I thought. I started selling them to a few boutiques, in my area. And I sold really well. People re-ordered, and it just kept evolving and kept evolving. It took a while, it’s since 7 years now, it was not an over night success.
J / What were your inspirations and what identity do you give to the brand ?
J / The inspirations are just general lifestyle, what me and my friends were doing. To be involved in graffiti helped me staying in touch with lots of collaborations which helped me aswell as communication. I guess the identity of the brand is just all of this, my passion project which I wanted to turn to reality. I had my chance.
J / Why did you choose male ganja ?
J / Hehehe, it was more an image that I found because I wanted to do something with botanic images, because I thought it would be a cool print. Basically, it was just the image that I found with cannabis. Everybody told me it should better be a female plant, but it would have looked to easy. It has that kind of oldschool botanic side. Cannabis can easily turn a bit cliché, so it was a good decision.
J / Some projects for 2013 ?
J / We are working on a collaboration with Sixpack, it’s a french brand I really like. I think there are lot of collaborations nowadays, and some don’t really work. But Sixpack has always been a brand that I had looked too, from the design and everything. That was one brand you know that fitted well with the easthetic of Grand Scheme and I thought we could work on cool stuff together. We have the french connection, because my distributor in Australia is french and he also sells Sixpack France (Noir Distribution). We are also working with PMK who is from Netherlands but working in Japan... There are lots of collaborations coming in 2013.