The event « This Is Not Music » will take place for the first time as a part of Marseille Provence 2013 European Capital of Culture. Thomas Campbell, Parra, Remed, Tommy Guerrero, so much artists we would like to see more often on the edge of the Mediterranean will finally disembark. All the 40.000m2 of the Friche be invested with a major exhibition of graffiti and street art outside, starring more than 30 concerts, 200 artists and sportsmen guests. It is therefore 45 days between April and June looming heavy. If during this time, Richard Leydier (Commissioner of the exhibition area) will satisfy the desires of contemporary art lovers with his selection, Guillaume Le Goff, associate curator for visual arts (indoor / outdoor) and advise on the overall event is responsible for bringing the top of « street culture » as it sees fit. We asked him a few questions about it.
Jacker / Explain us how you found yourself working on this event ?
G / Lionel Scoccimaro called me last year about this project, «This Is Not Music,» due to my work with Clark as co-founder and editor-in-chief from 2001 to 2010. My work with Nike Roundhouse in Hossegor on the concept had already been a place of Californian lifestyle, in which there was both a content surfing, but also music and art. After that, I’m going since fifteen years to Marseille because I have friends there, I was also close to the second hip- hop scene with Marseilles FF & co ( I salute Djel by the way). At that time, I was a student in Rennes and I did a fanzine named «Matsa», starring hip-hop and skateboarding. It was 96/97, it was booming. It was very exciting and underground. I was also into skateboarding but also invested in hip-hop, I organized events, concerts. I also had the chance to know the first rave parties in France, something marking. I was fascinated by this bubbling culture, both locally and globally. It came at that time from the United States, Japan, but also from England or Germany. So I was often in Marseille, for the hip-hop, but also for skateboarding. There was the bowlrider which was a crazy contest, with top skaters of the time. The bowlrider was unavoidable at the time, so everybody was there. In addition, in 2000, I started working for the French magazine Skate Tricks. I left school, I was editor and also responsible for graffiti and music pages. And now, ten years later, I followed the award of the 2013 Marseille-Provence, I was both pleased and excited to see what would happen there. So when Lionel and people have told me about This Is Not Music, I said myself, «with that, I’m right in what I love and what I can bring can be cool.» Over time, we talked a little more about content, including working with Richard Leydier, who is commissioner of the exhibition area. I started to take care of artists with whom I had worked with Clark as Jim Phillips, Ed Templeton, Thomas Campbell, Parra, Larry Clark ...
J / In this regard, Mike Giant, Parra ... These are international artists that we would enjoy to see more often in the south. How have you made your artists selection ? Only from an address book ?
G / It is both. Lionel and Richard had already made a « wish list » of artists. There is a real intention concerning the content of the event in general, in which there is a common spirit through different artists and different target audiences. I took a selection of works and interventions by artists within the exhibition (DFW, Parra, Koolfunc88 ...) but also outside on the walls of the Friche (Remed, Akroe ... ). The idea of the exhibition is to bring together more than 60 artists works who have a different writing style but common influences through skateboarding, surfing, custom ... In this exhibition, which will take place over 600m2 on 3 floors in a beautiful gallery, there will be contemporary artists, with Robert Longo and Tom Sachs for example. I’ve brought over a connection with artists like Mike Giant, Craig R Stecyk and others. Knowing them facilitated certain things, even though most were very receptive to the project and were enthousiast about Marseille. It also helped and that’s encouraging.
J / What do you think of the potential of Marseille who you want, who knows, to become a leading city of culture and art in Europe, like Paris, London or Berlin ...?
G / I want to believe even if some will smile ... It turns out that the Friche is a place that has always helped the arts and culture in Marseille, and the desire of this project is to engage different audiences, our communities, our scenes but also the general public. The event will be in the spring, I hope one of the highlights of Marseille-Provence 2013. Clearly, it was born of people who are part of the history of the Friche, Pedro and Lionel. I think everyone would like Marseille to become such a « lighthouse ». There is a huge potential in Marseille, I love it for its sun, its culture, it’s identity which is apart in this city and its inhabitants, this amazing mix. In Provence, I’ve always found the people very nice and full. The opportunity given to Marseille in 2013, it is precisely to develop new infrastructures, new places, to help the actors of the local culture and bring people from outside to work together. Marseille is not the clichés and problems endlessly repeated by the media in Paris ... No, we must see it as a support, and opening the label MP 2013 is a real chance. I am one of those who want to contribute to Marseille and the south which is still a more and more welcoming place for art and culture. This is a collection of things that will make that it will continue to move in the right direction. Of course the road is still long for it to be the same as in the places you mention. There is a deficit, but if it happens also already full of cool stuff (festivals, partys ...), people move, and precisely where we will be able to shine the spotlight on a whole new places, actors, projects, which are to improve the image of the south and Marseille.
J / The icing on the cake ?
G / That is, we hope, but we can announce it, the arrival of major artists of today and tomorrow who will be gathered through this event. I’m talking about contemporary art, graffiti, street art, skate, custom, surfing, music. It will still be a joy to welcome all these artists from the international and french scene for special productions for This Is Not Music .. It will be a beautiful event. For me the icing on the cake is that there is content that makes people react and created trade.