If we had to describe Anja Schneider’s work ethics, two words would jump straight to our eyes : hyperactivity and productivity. This is the kind of artist some would define as half-machine, half human, besides assuming a task that most are scared of : being a mother. Nevertheless, multiple roles get her busy. Besides from producing music, she also dj’s, speaks on the radio and is the manager of one of the greatest electronic label in the industry. Therefore, the least to say is that Anja does not play with compromises. Considered as a passion, she started airing live on a radio in Köln, thing she never dropped. However, as her ass got shoved right into the international techno world, she had to put that passion aside. Heavily armed by an unshakable charisma, her eclectic and explosive taste in music literally set any dance floor on fire. And the best in this is that fifteen years later, her radio show still runs high on audience rates. Anja is an all-round artist, who wanders across the globe’s greatest clubs, while keeping her roots deeply-anchored. This is a face-to-face with an exemplary and emblematic woman whose feminine side has never been drown in this manly ocean.
J / What’s up Anja ! In a few words, tell us how you first were confronted to techno music ?
A / Back in the days, I used to live in Köln, this is where I first found out about Techno music. It was in a what we use to call a « Disco », the ancestor of modern clubs, where I saw a vynil DJ-set. It was Han Niesmann, I am not even sure anybody knows that dude these days. I already had heard these sonorities listening to Kraftwerk and Depeche Mode, but in this actual context, I flipped shit.
J / What is your opinion about « Danse Under The Blue Moon » ?
A / I have a long story with radio. When I moved to Berlin in 94, I had already started up a series of events, my network was wide and therefore got told by my former boss to air this show. That’s how the program started, and I am still working on it, fifteen years later. Obviously, I’m there only during the week since I’m always out of Berlin the weekends. I still love it though, it is my greatest passion. The day I drop the vinyl and quit touring around the world, I will still be airing on the radio.
J / How was Mobilee born ?
A / It was already ten years ago, probably because I had the habit of introducing demo’s and young artist on my radio shows. Then, some individuals began having interest in me, asking if I would eventually start running a self-managed label even telling me « You got a network, a name »... So I jumped right into it and said yes, why not ! That’s how I gave birth to Mobilee while offering a true launch platform for younger folks. I had my own perception of music and a shit ton of ideas in my mind, ready to blow out !
J / What were the things that mostly influenced your creation ?
A / I previously explained it, Kraftwerk brought a lot to the work I am doing. I even use to rock black hairs and Doc-Martins, bleeding its music out of my ears. That’s the precise moment Acid House reached my thirst of music, it was an instant crush.
J / On a short-term view, what are the projects you’re running ?
A / Along with Mobilee Rooftop, we are starting to plan the Sonar Festival in Barcelona, including our residence time which already began may first. Almost every sunday will be ours. Summer is already tanning our skins and we already stocked a whole lot of fantastic releases, including among others, Lee Van Dowski and Ray Okpara. As far as I am concerned, a new EP will soon be released with a featuring specifically for you, Frenchies.
J / Your best gig memory ?
A / When the audience is receptive and the music good, anything can happen. The individuals in charge of the booking process aptly know why they are doing it. On one hand, I always considered mysef to be lucky. On the other, although I prefer being out on festivals than playing inside clubs, the most annoying thing in all this are back and forth trips. But you know, as long as the music is good, the party goes on.
J / What is your opinion on the current evolution of the electronic music industry ?
A / It is, without a doubt, truly positive and to prove it, just look at the numerous youngsters led by electronic music. I only hope money won’t get over it, this is the main aspect I am frightened of. I would be happy if people from the EDM industry turn their attention to us a little bit more. I am not too much for stuff like throwing cakes on people’s faces and dancing only for the sake of dancing, this is not the vision of music I cherish. People are not stupid and it is not to be forgotten.
J / On top of that, you are a mum. How do you combine the whole ?
A / Like any woman in function, if I was not organized, it would simply be impossible. People help me a lot, and of course it is always hard to leave for the weekend. Any mother has a harsh time every morning, however, I am lucky to be available on weekdays.
J / How do you imagine the future ?
A / Development is everywhere so I have to say focused on the quality of my music, it’s capital. I noticed that the scene’s background looks positive. Let’s hope it goes on and on and on.
J / One last word for our Techno readers ?
A / I love coming to France ! Paris or in the south, wherever, I am fond of french people. When I am at a party or at Sonar, frenchies dance moves are the most recognizable of all. They definitely got tons of style and energy. Germans can be noticed at the first sight, they are absolutely unable to make their clothes fit.